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Meta Ads Case Study

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Paid Social Growth · Meta Ads

Paid Social Growth · Meta Ads Case Study

  • Client:

    Confidential (Home Improvement Retailer)

  • Category:

    Meta Ads Management
    (Paid Social)

  • Date:

    Dec 17, 2025 – Feb 13, 2026

  • Platform:

    Meta (Facebook & Instagram)
Multi-Category Home Improvement Retailer

9.09x Return On Ad Spend In 58 Days

Meta Ads Paid Social Campaign Strategy Creative Testing CBO Budget Management

Every number on this page is pulled straight from Meta Ads Manager — no rounding up, no cherry-picked date range.

9.09xPurchase ROAS
872Website Purchases
$1.07Cost Per Purchase

This engagement was completed under a signed Non-Disclosure Agreement, so the client's name and brand identity cannot be shared publicly — what follows is the scope of work and performance results as reported in Meta Ads Manager.

  • Broad and Renovation together drove roughly 59% of total tracked purchase value across the 9 tested segments.
  • 63 ad creative variations were tested to identify the strongest-performing combinations.
  • 9 audience segments ran concurrently under one Campaign Budget Optimization (CBO) budget, continuously reallocated toward what converted best.
1

The Challenge

This home improvement and hardware retailer sells across a wide catalog — plumbing, renovation, home construction, and general home improvement products — without one obvious core audience to anchor targeting around. The goal was to turn Meta ad spend into profitable, trackable purchases across that spread of categories, not just clicks or reach.

2

The Approach

EMERJO built a Campaign Budget Optimization (CBO) structure and tested 9 distinct ad sets in parallel — broad and interest-based audiences (DIY, Plumbing, Renovation, Home Construction, House Painting, Home Improvement) alongside retargeting segments (Engaged Shoppers, and an audience built around the client's Daraz marketplace storefront). 63 ad creative variations were tested across those segments, with budget continuously reallocated toward the combinations converting most efficiently.

3

The Result

Over the 58-day period, the campaign generated 872 website purchases from $929.29 in ad spend, returning $8,451.24 in tracked purchase value — a 9.09x return on ad spend. The Broad and Renovation ad sets carried the majority of that value, together accounting for roughly 59% of total tracked purchase value across the 9 tested segments.

Scope of Work

EMERJO managed the full paid social funnel, from campaign structure through ongoing budget optimization.

Campaign Strategy icon1
Campaign Strategy & Setup

Campaign Budget Optimization (CBO) structure, conversion objective selection, and Meta Pixel / purchase-event tracking setup.

Audience Research icon2
Audience Research & Segmentation

9 ad sets tested across broad and interest-based audiences, plus dedicated retargeting and marketplace-referral segments.

Creative Testing icon3
Creative Testing

63 ad variations produced and tested across the 9 ad sets to identify the strongest-performing creative and copy combinations.

Conversion Tracking icon4
Conversion Tracking & Attribution

Purchase-event tracking tied directly to Purchase ROAS and cost-per-result reporting at the ad set and ad level.

Budget Optimization icon5
Ongoing Budget Optimization

Continuous reallocation of CBO budget toward the ad sets delivering the lowest cost per result and highest ROAS.

Campaign Timeline

58 days of continuous testing and reallocation, not a single set-and-forget launch.

1
Campaign Launch
Dec 17, 2025
2
Creative Testing
63 ad variations run
3
Budget Reallocation
Shifted to Broad & Renovation
4
Final Results
Feb 13, 2026

Ad Set Performance

All 9 ad sets ran concurrently under one CBO campaign; here's how tracked purchase value broke down across them.

Broad and Renovation together account for approximately 59% of tracked purchase value — bar length below is scaled relative to the top ad set.

01
Renovation Top Performer8.55x ROAS · 316 purchases
$2,940.97
02
Broad11.94x ROAS · 194 purchases
$2,069.14
03
House Painting7.33x ROAS · 110 purchases
$1,051.60
04
Plumbing9.41x ROAS · 78 purchases
$695.39
05
Daraz (Marketplace Retargeting)10.83x ROAS · 57 purchases
$637.29
06
Home Improvement7.28x ROAS · 33 purchases
$333.15
07
Engaged Shoppers (Retargeting)9.20x ROAS · 33 purchases
$318.87
08
Home Construction5.96x ROAS · 30 purchases
$218.00
09
DIY9.99x ROAS · 21 purchases
$186.83

Simple average ROAS across all 9 segments: 8.94x — the campaign-level 9.09x figure above is spend-weighted, so higher-spend segments count more toward it.

Campaign Creative

A selection of the ad creative tested across the 9 audience segments.

Meta Ads campaign creative 1
Meta Ads campaign creative 2
Meta Ads campaign creative 3
Meta Ads campaign creative 4
Meta Ads campaign creative 5
Meta Ads campaign creative 6

Growth Metrics & Impact

Campaign strategy, audience testing, creative iteration, and ongoing budget optimization turned a broad, untested audience base into a focused, profitable acquisition channel over a 58-day period.

$8,451.24Purchase Conversion Value
$929.29Amount Spent
9.09xPurchase ROAS
872Website Purchases
28,370Link Clicks
4.07%CTR (All)
$0.02CPC (All)
$1.07Cost Per Purchase
3.07%Click-to-Purchase Rate
378,070Reach
2.52Frequency

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Frequently Asked Questions

How long before I see results like this?

This campaign ran continuously for 58 days, with results improving over that period as creative testing narrowed in on what converted best. Meta Ads typically need a few weeks of data before optimization really takes hold — we'll walk you through a realistic timeline for your specific budget and industry on a strategy call.

Do you work with businesses outside home improvement?

Yes. EMERJO manages Meta Ads and Shopify growth across multiple industries — see our eCommerce case study for an example outside home improvement.

What’s the minimum ad budget to get started?

Budget requirements vary by industry, goals, and competition. Rather than quote a generic number here, we'd rather understand your business first — book a strategy call and we'll give you a straight answer.

Do you guarantee ROAS?

No agency can honestly guarantee a specific ROAS — results depend on your market, product, and budget. What we can guarantee is the transparent, continuously tested and optimized process detailed on this page.

Want Results Like This For Your Brand?

EMERJO manages Meta Ads strategy, audience testing, and budget optimization as one connected system. Let's talk about what that could look like for your business.

Book A Strategy Call