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Meta Ads Case Study
Case StudyPaid Social · Meta Ads
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Client:
Confidential (Home Improvement Retailer)
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Category:
Paid Social · Meta Ads (Home Improvement)
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Date:
Nov 15, 2025 – Feb 13, 2026
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Platform:
Meta (Facebook & Instagram)
Multi-Category Home Services Client
9.80x Average ROAS on Meta Ads for a Home Improvement Retailer
Every number on this page is pulled straight from Meta Ads Manager — no rounding up, no cherry-picked date range.
9.80xAverage ROAS
$14,519.45Purchase Value
851Website Purchases
Campaign performance is reported directly from Meta Ads Manager for the period Nov 15, 2025 to Feb 13, 2026. The client's name and brand identity are withheld at their request.
- Renovation and Plumbing delivered the highest returns (25.96x and 19.95x ROAS), while Broad carried the most purchase volume.
- 61 ad creative variations were tested within the campaign, with spend continuously shifted toward the lowest cost per purchase.
- The campaign ran under ad set budget optimization (ABO) across 5 segments, refined continuously over the 90-day reporting period.
1
The Challenge
A home improvement retailer needed a Meta Ads campaign that could perform across several distinct service categories, plumbing, home construction, renovation, and DIY, without one broad audience diluting results for the rest. The goal was to keep cost per purchase low while scaling spend responsibly.
2
The Approach
EMERJO structured the campaign around ad set budget optimization (ABO), splitting spend across five audience segments so each could be measured and optimized on its own merits, and continued to run and refine it over multiple stages as results came in. Sixty-one ad variations were tested within the campaign, with budget continuously shifted toward the creatives and audiences delivering the lowest cost per purchase.
3
The Result
Over the reporting period, the campaign generated $14,519.45 in purchase value from $1,481.46 in ad spend, a 9.80x average ROAS. That came from 851 website purchases at $1.74 cost per purchase, driven by 32,586 link clicks at a 3.61% click-through rate.
Campaign Structure
Five connected pieces made that possible.
1
Campaign Strategy
A single ABO campaign built to run continuously, with budget allocation reviewed and adjusted at the ad set level rather than spread evenly.
2
Audience Segmentation
Five ad sets, Broad, Plumbing, Home Construction, Renovation, and DIY, each isolated so performance could be judged and funded independently.
3
Creative Testing
Sixty-one ad variations tested within the campaign, with spend continuously shifted toward the ads delivering the lowest cost per purchase.
4
Budget Optimization
Budget was reviewed at the ad set level on a rolling basis throughout the 90-day period, using cost per purchase as the deciding signal for whether a segment kept, gained, or lost spend.
5
Scaling
Renovation and Plumbing consistently posted the lowest cost per purchase, so spend was scaled into those two segments specifically — growing total investment there without giving up ROAS.
Campaign Timeline
Ninety days of continuous testing and reallocation, not a single set-and-forget launch.
1
Campaign Launch
Nov 15, 2025
2
Creative Testing
61 ad variations run
3
Budget Reallocation
Shifted to top segments
4
Final Results
Feb 13, 2026
Inside the Campaign
A look at the Ads Manager reporting behind the numbers on this page.
Verified, unedited Meta Ads Manager screenshots
Ad Set Performance
Renovation and Plumbing delivered the highest returns; Broad carried the most volume. Bar length below reflects ROAS, not purchase volume, so a shorter bar can still mean more results.
Renovation Top Performer25.96x ROAS
Plumbing19.95x ROAS
Broad5.02x ROAS
Home Construction4.98x ROAS
DIY3.53x ROAS
Growth Metrics & Impact
Sixty-one ad variations across five ad sets (Broad, Plumbing, Home Construction, Renovation, and DIY), tested and re-allocated continuously against cost per purchase, turned a modest budget into a consistently profitable channel over 90 days.
9.80xAverage ROAS
$14,519.45Purchase Value
$1,481.46Amount Spent
851Website Purchases
$1.74Cost Per Purchase
32,586Link Clicks
3.61%Click-Through Rate
61Ads Tested
1,050,719Reach
$0.79CPM
Want results like this for your business?
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Frequently Asked Questions
How long before I see results like this?
This campaign ran continuously for 90 days, with results improving over that period as creative testing narrowed in on what converted best. Meta Ads typically need a few weeks of data before optimization really takes hold — we'll walk you through a realistic timeline for your specific budget and industry on a strategy call.
Do you work with businesses outside home improvement?
Yes. EMERJO manages Meta Ads and Shopify growth across multiple industries — see our eCommerce case study for an example outside home improvement.
What's the minimum ad budget to get started?
Budget requirements vary by industry, goals, and competition. Rather than quote a generic number here, we'd rather understand your business first — book a strategy call and we'll give you a straight answer.
Do you guarantee ROAS?
No agency can honestly guarantee a specific ROAS — results depend on your market, product, and budget. What we can guarantee is the transparent, continuously tested and optimized process detailed on this page.
Want Results Like This For Your Brand?
EMERJO manages Meta Ads strategy, testing, and optimization as one connected system. Let's talk about what that could look like for your business.
Book A Strategy Call